Thursday, January 27, 2011

Gojira (Bullmark/1970s)

Here he comes, stomping your toy shelves to smithereens! Rarrrrrgh!

I love Japanese die cast toys. There's something satisfying about a toy made out of cold, heavy metal. Companies like Popy, Bullmark, Tokatoku, and others really knew how to cram as much quality and play value into a tiny package as possible. And as far as I'm concerned, it's hard to get much better than the King of the Monsters himself, Gojira! Or... if we must... Godzilla.

Run for your life!

This guy might be little, but he hides a big surprise. It's not enough that he sports articulation in his head, legs, shoulders, elbows, and jaw! It's not enough that his vinyl tale can (kind of) swing back and forth. Oh, no. Bullmark decided to push this giant lizard over the edge by turning him into a walking, fire-breathing, building crushing super base!

That's right! If you flip down Gojira's chest, you'll find the requisite missile launchers, a launch bay for what looks like an SR-71 Blackbird spy plane, a futuristic tank, some sort of telescoping observation post, and storage for two additional missiles.

What. The. CENSORED!

No, but seriously: Who designed this thing, and what sort of mind control were they operating under? Because there's just no way any normal, rational human being could come up with something this cool. Nope, uh-uh.

Gojira. With missile launchers. And a plane. In his chest!

Suck on that, Mothra.

Note the little handles on his shoulders. Because lifting the arms is too difficult?

Twin missile launchers. Also check out the tale, which is segmented and made of vinyl.

The front of the box. Love the Japanese block lettering and the classic Bullmark logo.

The back of the box is a riot of description -- none of which I can read. But the arrows all give a pretty good idea of what Gojira's supposed to do. 


Super-Duper ToyBox said...

Hot Damn! That is a FUN TOY!

Doc Atomic said...

I hear ya, brother. I never even knew this existed until about three or four months ago. But once I saw it, I had to have it. I think it's my favorite Godzilla toy...

It was also available in solid green, brown/silver, and solid brown. I'm not really sure which is the rarest -- there's still a lot I don't know about Japanese die cast -- but this one's definitely my favorite color combo.

Bubbashelby said...

Now THAT is a toy!

Doc Atomic said...

I know, right? It's like the Japanese toy makers said, "You know, a giant, city stomping lizard is cool... I guess. But it'd be so much more awesome with some missiles. And a tank. And a plane. And some sort of weird observation unit.

"Oh, and make his jaw move! Now we've got something!"

The best part is that it's only about five or so inches tall. They crammed all that into this tiny, tiny package. Killer.

jboypacman said...

I love this toy! Is it just so awesome looking. Go Godzilla. : D

Jay said...

This is seriously one of the coolest toys I've ever seen. I esp. love that the freakin' X-men can be launched from his chest.

The only thing that could make it better is if was the jumbo machinder 'zilla I had as a kid.


Jeffrey said...

Love this guy, I bought one in the late 80's

Great photos!

Anonymous said...

My parents bought me this toy when it came out. I remember going into the store and buying it. It was a tough choice for me because not only was there this cool Godzilla toy but a few other just as cool ones from Godzilla's Universe. There was the 3 headed Dragon monster(Forget his name) and also a Rodan toy. If there were more than this, it is hazy. I was only around 8 or so. But I do long to see what all there was from the line. I do not believe that Godzilla was alone in this particular line of toys. But then I only have my memories to go off of. AND so the search continues...

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